LOTTE ALUMINIUM VISION

A global new materials company that takes a lead in Asia

Boost in the existing operations

expansion of business domains

look for new growth engines

nurture core manpower

Strengthen the core competencies

It focuses the capability to the major fields of business that can be well managed in the group.

It provides the differentiated value of Lotte and expands related businesses that can create synergistic effects.

On-site Management

It understands the situation and accepts opinions through direct contact with customers, Lotte members, and partners.

It promptly reflects the ideas raised in the field to its management strategy.

Developing Talent

It cultivates global human resource that is equipped with passion and sense of responsibility to lead the future growth of the group.

It cultivates the best industrial, regional, and professional experts through systematic education and career development.

Enhancing BrandValue

It uplifts the fundamental brand value through the provision of differentiated products and services.

It cultivates a representative brand to lead the global market.

Core Values

Customer focus

It intends to judge and act based on profound understanding on customers.

It intends to be always sincere to customers and observe promises with them.

Originality

It provides signature and differentiated products and services of Lotte based on creative perspective.

It pursues consistent business innovation through a new idea and change of perspective.

Partnership

It pursues win-win situation with customers and partners.

It forms creative management-labor culture based on trust and cooperation.

It promotes close cooperation for the creation of group synergy.

Responsibility

It sincerely completes the assigned responsibilities having a sense of ownership.

It sincerely practices CSR of the group.

Passion

It promotes businesses with a challenging and vigorous sprit that enables impossibility.

It consistently exerts efforts with the firm determination to be the best.