Lotte eLife will be customers' life companion and plan convenient and happy life.

Lotte eLife is LOTTE ALUMINIUM’s House-hold Goods brand. Created by blending the slogan of ‘Easy day, Easy life’, Lotte eLife symbolically reflects the spirit that makes products to enrich the lives of the housemakers. In order to provide the consumers with convenient living culture, we are providing over 1,500 products including kitchenware, daily necessities, bath/cleaning supplies, and DIY supplies. We are making out way into becoming a professional House-hold Gods brand continuously pursuing something new to meet consumers’ needs.