LOTTE ALUMINIUM BUSINESSES
Products
Household Goods
LOTTE Life is a household goods brand of LOTTE Aluminium. Created around the slogan “Easy day, Easy life,” the brand represents our commitment to making everyday life more convenient for consumers. We offer over 2,500 products, including kitchenware, food storage items, disposable goods, bathroom and cleaning products, and DIY items. By continuously responding to consumer needs, LOTTE Life is growing as a specialized household goods brand that pursues everyday innovation.
Brand Introduction
Created by combining the slogan “EASY DAY, EASY LIFE,” eLife symbolically conveys the spirit of making products for a convenient life.
Slogan
It reflects the wish to fill consumers’ lives with helpful things up close. eLife continuously thinks about products that make our lives more beneficial.
Brand Identity History
2005
2008
2013
2018
2023